Snapchat no longer rewards fully AI-generated Spotlight content

Techcrunch··Submitted by Mads Kristian Nylund
AI DevelopmentAI GovernanceAI Ethics

Snapchat is updating its recommendation system to prioritize human-made content over AI-generated videos, aiming to enhance its Spotlight feature by excluding fully AI-generated content. The update reflects a broader industry trend of reducing AI content prominence, as platforms seek to combat low-quality AI-generated content and protect user authenticity. Snapchat also introduced new measures to restrict sharing of Spotlight posts to users aged 13 and older, emphasizing the importance of human creativity and real-world content.

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