How Codex became a collaborator for OpenAI’s creative team
OpenAI has integrated Codex, its large language model, into its creative team to boost efficiency and innovation. Codex assists in generating campaign directions, building custom tools, and understanding brand assets, enabling creatives to rapidly develop prototypes and workflows. By leveraging Codex, OpenAI fosters greater creative freedom and faster iteration, supporting the development of systems that help refine and evaluate ideas as they evolve.
More from Openai
How RingCentral builds AI-native work from engineering to ops
See how RingCentral uses ChatGPT Work and Codex to accelerate AI product development and centralize operational intelligence across engineering and operations.
Daybreak models are now available on AWS
OpenAI and AWS are making Daybreak cybersecurity capabilities available through Amazon Bedrock to support enterprise security workflows.
Testing ads in ChatGPT
OpenAI begins testing ads in ChatGPT to support free access, with clear labeling, answer independence, strong privacy protections, and user control.
