Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
Klaviyo, a marketing automation platform, acquired Agency, an AI-powered customer success startup, to enhance its AI agents and expand its offerings. Agency’s CEO, Elias Torres, will lead the integration of its technology into Klaviyo’s products, with Torres previously co-founding Performable and Drift. Klaviyo’s co-founder and CEO, Andrew Bialecki, emphasized the value of Agency’s customer data in improving AI capabilities, aiming to serve thousands of businesses. The acquisition reflects Klaviyo’s strategy to strengthen its AI capabilities and compete in the marketing automation space.
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