Shopify says AI search is driving more traffic and sales, not replacing Google
Shopify's second-quarter earnings highlighted how AI search is enhancing its platform by complementing traditional search, driving revenue growth and improving conversion rates. AI agents use structured data to match products with buyer intent, leading to better performance for merchants, and has tripled year-over-year traffic and orders. The company reported a 36% revenue increase to $3.6 billion, outperforming expectations, with AI contributing to both growth and customer engagement.
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