Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce
Vector AI, developed by Sidd Motwani, Ian Anderson, and Shivaditya Sinha, is a behavioral intelligence system used by Spotify to predict user intent and next actions, powering 90% of its recommendations. Malachyte, a new e-commerce startup, launched with $10 million in seed funding to build real-time, intent-aware shopping experiences using "two-headed Vector AI," which predicts product preferences and continuously refines user profiles based on actions. The system captures contextual signals like hover, click, and scroll to create accurate user profiles, enabling seamless, account-free shopping.
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