AI-driven memory crunch jolts India’s smartphone market
India's smartphone market has faced significant disruption due to rising memory chip costs, leading to a 10% year-over-year decline in shipments, with the most severe impact in the sub-₹20,000 segment. This has shifted production toward high-bandwidth memory, affecting consumer electronics, while brands like Apple and Samsung remain relatively insulated. The market is moving toward value growth, with prices rising and consumers delaying upgrades, while financing and inventory buildup are key factors in affordability. IDC predicts a double-digit decline in shipments in Q2, with memory shortages and price increases expected to persist until 2027.
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