Spotify will label ‘AI Persona’ profiles and exclude their music from recommendations
Spotify will label AI-generated artists with “AI Persona” profile tags and exclude their music from editorial and algorithmic recommendations, starting in mid-September. The company will review artist profiles to identify AI-generated identities and ensure transparency, with labels appearing on profiles, tracks, and playlists. Artists can self-disclose their AI personas starting in 2026, but Spotify will not rely solely on self-declaration to determine if an artist is AI-generated. The move aims to distinguish between AI-created content and authentic music while balancing AI innovation with quality control.
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