India is starting to pay for apps, not just download them
India's mobile app market achieved a record $345 million in consumer spending in Q2 2026, driven by generative AI, streaming, and productivity apps, reflecting a 35% year-over-year increase. The growth is fueled by rising digital payments and app-based subscriptions, with India's revenue per download more than doubling in three years. The market's trajectory suggests long-term growth potential, as non-gaming categories accounted for 68% of revenue, and streaming platforms saw increasing consumer spending.
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