How AI is expanding what people do at work
The report highlights that AI is enabling workers to perform tasks from different occupations, with 43.5% of occupation-specific messages involving tasks outside their own field. This trend, known as task crossover, reflects how AI is reshaping job roles and responsibilities, particularly in customer experience, design, and marketing. The study also shows that smaller businesses and organizations have higher rates of task crossover, while larger companies benefit from specialized teams and established workflows. AI is increasingly becoming a generalist tool when specialist resources are limited, and the task list itself is evolving as workers experiment with new combinations of activities before job descriptions are updated.
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