Gen Z dating apps like Ditto ditch swiping in favor of AI matchmaking
Ditto is a dating app developed by college students that uses an AI chatbot to connect users based on hobbies and interests, aiming to reduce the friction of traditional swipe-based apps. It allows users to sign up by texting an iMessage number with a code and provides detailed personality and interest assessments to find potential matches. The app has 150,000 signups and 20% of matches result in a date, with a focus on expanding to more schools and scaling safely. It has received $9.2 million in seed funding and uses irreverent marketing, such as robot stunts, to build notoriety.
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