Meta says AI is making it easier to build new apps — and more are coming
Meta is leveraging AI to accelerate app development, enabling faster testing and innovation, with new apps like Marketplace sellers and a vibe-coded gaming app in the pipeline. The company has faced challenges in creating standalone social apps but is using AI to improve user experience and engagement, particularly through content recommendations and LLMs. Investors are focusing on AI spending and enterprise applications rather than new consumer products, while Meta aims to scale new apps using recommendation systems and LLM-native systems.
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