Why Cognition bought Poke: AI personality is becoming a competitive advantage
Poke, an AI assistant, was acquired by Cognition, an AI startup, for a valuation in the low nine figures, aiming to integrate its personality and interaction model into Devin, Cognition’s coding assistant, to enhance user experience and make it more personable. The acquisition underscores the importance of interaction in AI assistants, with Cognition planning to leverage Poke’s infrastructure to improve Devin’s performance and reliability. Despite its popularity, Poke remains expensive to operate, and Cognition intends to support it through the year, exploring ways to combine its features with Devin to create a more effective and engaging AI assistant.
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